The Yoast SEO Plugin
To help with the process of adding SEO optimisation to the site we have added a plugin called Yoast.
Through WordPress you can access the plugin at the bottom of each page or post.
Within the plugin you can add:
- Focus Keywords – Pick the main keyword or key-phrase that the post/page is about.
- SEO Title – Is the overall label for the content of a page. The length of what Google displays does change – at the moment its between 48 to 62 characters.
- Meta Description – Is often shown as the text under the title in a search result. It has to contain the keyword that was searched for by the user.